Yes, I saw the story on CNBC the other day... All US autosales are tanking except for the Hummer H3's and the smallest Ford car... I also remember when the Miata came out and the MSRP was $14000-$16000 and everyone was paying $20000 if they wanted to own one... The next year the MSRP was up at $20000 and it never dropped lower again... Now GM is pouring lots of resources in the H3 line and hope to sell 20000-30000 of them by the end of the year... That is alot of H3's but I think next year they will be starting at $32000 with a good model at $37000... Sadly it has more to do with what people will pay than what they are worth...