Who will buy our beloved HUMMER brand?

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Who will buy our beloved HUMMER brand?

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Who will buy our beloved HUMMER brand? - 6/4/2008 7:06:17 AM

RealJeep

Posts: 725
Status: offline

If General Motors is "reviewing" the HUMMER brand to decide it's fate, we are left to wonder if we're all the proud owners of of the next Studebaker. (For you youngsters in the audience http://en.wikipedia.org/wiki/Studebaker) I have watched the value of my H3 plummet in the last few months faster than Bill Clinton accosting a young intern, yet I still love my H3. I know the American public is known to exhibit some knee jerk reactions, like rushing out to buy a Civic because gas has gotten higher than Cooter Brown. But gas will not always be this high according to most analysts. The price has been driven up by hedge fund traders and a litany of other reasons including China and India. China, which price supports gasoline through the government, will not always be able to spend billions buying it's citizens gasoline. America, is buying thousands of small cars and motorcycles, will cause a surplus of gasoline which will run the price down. All of these things combined along with other world economic factors will cause oil to fall to around the $100.00 mark per barrel. While not a deal, it won't kill us at the pump unless you're one of the unfortunate souls who's had their job shipped to China!

All of this convoluted rant brings me right back to where I started. GM says, in a knee jerk reaction to sales, remake HUMMER into another image or just sell it off. We all know 14-15 MPG is NOT a gas hog, MANY other vehicles get much worse mileage and the poor Bass Turds who bought Yoy-Tota FJ's are still having to buy premium gas. We're not that bad off! My red neck friends who went out and bought F-350 Diesel Fords are crying the blues right now so I don't feel bad about gas prices opposed to diesel. The H3 is not a Civic or a Ford Escape but you can't pull your camper with a Prius and your neighbor will need you to pull his Honda Pilot off the boat ramp this summer.

So in conclusion to end this flight of ideas and stop my psychotic episode, what is your best guess as to what GM will do with HUMMER?

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Post #: 1

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 9:45:01 AM

HumminNBoatin

Posts: 481
Joined: 9/9/2007
Status: offline

Sell the Brand to Ford and Base the H2 off of the F250 and give it a Powerstroke or......
Sell the Brand to Chrysler and Base the H2 off of the Ram2500 and give it the Cummins

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(in reply to RealJeep)

Post #: 2

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 9:57:19 AM

josh1899

Posts: 247
Joined: 11/11/2007
From: Spring, Tx
Status: offline

Instead of jumping to selling the brand, GM ought to add cylinder deactivation and a six speed auto. The 5.3 already has cylinder deactivation in some GM models, why not the H3? A 6 speed auto would improve the I5 and v8 milage. I think these improvements would bring our MPG up to the 17-20 range (maybe more) which is above most of the mid size suv's out there. Hell Ford saw a 3 mpg average improvement by just adding the 6 speed to the Expy w/out cylinder deactivation.

_____________________________

2008 Hummer H3 Alpha. Graphite Metallic/Light Cashmere. Power Sunroof, Draw-tite Hitch, Window Tint, Weathertech mats, All Royal Purple fluids, Underbody Protection, 33" Firestone Destination MT's, Cognitos, Rocky Road Sliders.

(in reply to HumminNBoatin)

Post #: 3

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 10:13:27 AM

Trey124

Posts: 4626
Joined: 7/20/2006
Status: offline

With the new government restrictions coming out to have a 35mpg avg. between all your models that's going to be very tuff to di as a stand alone company. However having said that I would like to see AMGenreal buy it back. They already have the H2 factory which is now going to be used as a Standard Taxi Cab assembly line. So they could use that plant for the H2/H3 and maybe the H4.
My only hope is that this line contiues. There is a need for top of the class off road vehicles and the Hummer brand does it in style.

_____________________________

Slate Blue ''07 H3 Owner, THCI member and Driving Academy Graduate For Off Road Use Only & ''08 Boulder Gray Metallic H3 Alpha for the street

(in reply to josh1899)

Post #: 4

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 10:47:05 AM

HummerGuy

Posts: 6684
Status: offline

quote:

ORIGINAL: RealJeep

If General Motors is "reviewing" the HUMMER brand to decide it's fate, we are left to wonder if we're all the proud owners of of the next Studebaker. (For you youngsters in the audience http://en.wikipedia.org/wiki/Studebaker) I have watched the value of my H3 plummet in the last few months faster than Bill Clinton accosting a young intern, yet I still love my H3. I know the American public is known to exhibit some knee jerk reactions, like rushing out to buy a Civic because gas has gotten higher than Cooter Brown. But gas will not always be this high according to most analysts. The price has been driven up by hedge fund traders and a litany of other reasons including China and India. China, which price supports gasoline through the government, will not always be able to spend billions buying it's citizens gasoline. America, is buying thousands of small cars and motorcycles, will cause a surplus of gasoline which will run the price down. All of these things combined along with other world economic factors will cause oil to fall to around the $100.00 mark per barrel. While not a deal, it won't kill us at the pump unless you're one of the unfortunate souls who's had their job shipped to China!

All of this convoluted rant brings me right back to where I started. GM says, in a knee jerk reaction to sales, remake HUMMER into another image or just sell it off. We all know 14-15 MPG is NOT a gas hog, MANY other vehicles get much worse mileage and the poor Bass Turds who bought Yoy-Tota FJ's are still having to buy premium gas. We're not that bad off! My red neck friends who went out and bought F-350 Diesel Fords are crying the blues right now so I don't feel bad about gas prices opposed to diesel. The H3 is not a Civic or a Ford Escape but you can't pull your camper with a Prius and your neighbor will need you to pull his Honda Pilot off the boat ramp this summer.

So in conclusion to end this flight of ideas and stop my psychotic episode, what is your best guess as to what GM will do with HUMMER?

Very well said. Now with everybody's eyes on the theory that fuel stocks are being driven by speculators, it's only a matter of time before everybody starts panicing and selling off their fuel stocks. There are alot of articles on the web about why the speculators are driving prices up, having to do with international trading, etc.

http://money.cnn.com/2008/05/30/news/economy/oil_cftc/index.htm?postversion=2008053110

Read the entire article and it explains how and why gas prices are what they are. It's a shame things happening outside the country cause our prices to increase at the hands of international stock trading.

(in reply to RealJeep)

Post #: 5

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 10:59:16 AM

Hummer Guy

Posts: 651
Joined: 2/9/2007
From: Home of the Hummer
Status: offline

quote:

ORIGINAL: RealJeep

If General Motors is "reviewing" the HUMMER brand to decide it's fate, we are left to wonder if we're all the proud owners of of the next Studebaker. (For you youngsters in the audience http://en.wikipedia.org/wiki/Studebaker)

Interesting to note -- the Hummer driving academy is on the old Studebaker proving grounds...

_____________________________

-Brian

http://www.hummerguy.net

(in reply to RealJeep)

Post #: 6

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:00:26 AM

Hummer Guy

Posts: 651
Joined: 2/9/2007
From: Home of the Hummer
Status: offline

quote:

ORIGINAL: josh1899

Instead of jumping to selling the brand, GM ought to add cylinder deactivation and a six speed auto.

H2 has 6spd auto now, and H3 is getting it next year...(MY 2010)

_____________________________

-Brian

http://www.hummerguy.net

(in reply to josh1899)

Post #: 7

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:08:18 AM

Hummer Guy

Posts: 651
Joined: 2/9/2007
From: Home of the Hummer
Status: offline

quote:

ORIGINAL: Trey124

However having said that I would like to see AMGenreal buy it back.

It's too bad they're infrastructure is really only setup to produce and service vehicles, and I use the term 'service' loosely when it comes to H1 repair and warranty. If they had the know-how to run an entire brand (sales, marketing, etc) they would have kept the goldmine to themselves in the late 90s. If they tried to buy it, it would be a disaster to try and set up distribution lines worldwide, establish dealer agreements nationally and internationally -- there's no way.

I also don't think they have the capital.

HUMMER is growing internationally, so look for international buyers would a strong presence in the middle east/asia.

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http://www.hummerguy.net

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Post #: 8

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:08:43 AM

Hummer Guy

Posts: 651
Joined: 2/9/2007
From: Home of the Hummer
Status: offline

quote:

ORIGINAL: Hummer Guy

quote:

ORIGINAL: Trey124

However having said that I would like to see AMGenreal buy it back.

It's too bad they're infrastructure is really only setup to produce and service vehicles, and I use the term 'service' loosely when it comes to H1 repair and warranty. If they had the know-how to run an entire brand (sales, marketing, etc) they would have kept the goldmine to themselves in the late 90s. If they tried to buy it, it would be a disaster to try and set up distribution lines worldwide, establish dealer agreements nationally and internationally -- there's no way.

I also don't think they have the capital.

HUMMER is growing internationally, so look for international buyers would a strong presence in the middle east/asia.

That is, if they sell at all.. :)

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http://www.hummerguy.net

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Post #: 9

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:13:02 AM

Muddydawg75

Posts: 9959
Joined: 3/11/2007
From: South Jersey Shore
Status: offline

quote:

ORIGINAL: Hummer Guy

H2 has 6spd auto now

Which doesn't help you overall when you have to fill it with high test....

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Post #: 10

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:25:37 AM

alrock

Posts: 1058
Joined: 5/12/2007
From: Scottsdale, AZ
Status: offline

Probably get sold to India's Tata, that just bought Land Rover and Jag.

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Post #: 11

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:30:01 AM

danielneil

Posts: 2
Joined: 6/4/2008
Status: offline

Hi guys and Girls,

My name is Dan Neil and I'm a reporter for the LA Times. I'd like to get some Hummer lovers voices into the story I'm working on. If you have some thoughts to the following qurestions, just let them rip. Be aware, we can't use profanity! Also, we need full name and location.

Do you think Hummer brand will go away, or are there enough fans and enough market presence for it to continue, even if gas gets to be $5 or $5 or $10 per gallon? I see a lot of people say, I don't care how much it costs. Is that really true. Personal stories appreciated.

Why do you think Hummer became such a player in the culture wars, red-blue, conservative-liberal, eco vs. not eco? Have you all experienced negative comments and gesatures, a la FUH2.com?

Can Hummer be smaller. The thing about the H2 -- why is what the public identifies as the iconic Hummer, to the point that they can't even tell a smaller H3 from an H2 -- is that it looks huge. Isn't that the attraction, that it's just so audaciously large? Can a smaller, Wrangler sized Humemr succeed?

Please email me at dan.neil@latimes.com. I'd liek to get comments before 2 p.m. PST. Many thanks.

Dan Neil
LA Times

(in reply to RealJeep)

Post #: 12

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:30:27 AM

josh1899

Posts: 247
Joined: 11/11/2007
From: Spring, Tx
Status: offline

What kind of real world milage are guys getting with the 08 H2" w/ the 6 speed? Any improvement over the 4 speed? I like to see the improvements especially considering all the extra power that the 08 has.

_____________________________

2008 Hummer H3 Alpha. Graphite Metallic/Light Cashmere. Power Sunroof, Draw-tite Hitch, Window Tint, Weathertech mats, All Royal Purple fluids, Underbody Protection, 33" Firestone Destination MT's, Cognitos, Rocky Road Sliders.

(in reply to alrock)

Post #: 13

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 11:43:48 AM

cnynctry

Posts: 61
Joined: 8/24/2006
From: Prescott Valley, AZ
Status: offline

GM will keep it. This all goes in cycles. Early 70s??? Everyone downsizing and it didn't take long for everone to get over it and cry for larger and more powerfull transportation.

My H3 is not my only car and and If I have to take a long trip I'll use which ever is more fuel efficent. If I have to pay an extra $10 or $15 a tank to drive my H3 when I want to, so be it. I sure didn't buy if for great resale value.

(in reply to josh1899)

Post #: 14

RE: Who will buy our beloved HUMMER brand? - 6/4/2008 12:43:57 PM

alrock

Posts: 1058
Joined: 5/12/2007
From: Scottsdale, AZ
Status: offline

Neil,

The Hummer brand will stay around. The mpg reputation is worse than the reality, especially when it comes to the H3. Have you looked at the real world mpg of the Jeeps, from current Jks to the old CJs? Especially when you talk lifted, big tires, etc.

GM has already said that the H2 will go away at the end of this life cycle. That would leave the H3, H3T, HX? and others to be developed to fill in the product line. 4WD vehicles always have a lower mpg than their 2WD counterparts but they have a role both in life and in hobby. Check out fueleconomy.gov and see what other 4WD vehicles that don't have an mpg stigma really get - Ford Explorer, Jeep Wrangler, Commander, Cherokee, Nissan Pathfinder, VW Toureg, Honda Pilot. Check out other competition like the small Saturn Vue, Volvo S80 AWD. Yes, some are higher than the H3 in average mpg but they are close - and I'll trade off a few mpg for the offroad capability of my H3.

Yes, I did buy my H3 for the offroad capability. I preferred it over the competition for the build quality, style and luxury aspects. I didn't want an SUV just to have an SUV or for the higher seating position or to impress a valet or anyone at the mall parking lot. I bought it for function and right now, there's little available that will combine the function and desirability of the H3, let alone at a significantly better mpg.

Sure there may be reduced soccer-mom sales but the heart of the brand will be there. People still buy and use their beloved items, even when expensive to own. Examples include the Jeeps that I mentioned; power boats; personal watercraft (and the trucks to tow them), the new Dodge Challenger; muscle cars from Barrett-Jackson; large homes with large utility bills. Jeeps, pickups, Land-Rover - they all made it through the last gas crisis. Hummer's nameplate is worth too much to go away.

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Post #: 15